Who would have thought that an insurance company would focus on a strong social media presence? We did. After all, it’s a great way to connect with you.
Meet Chloe, our social media scientist.
On a daily basis, Chloe is the online heart of our organization; creating and sharing content, resources, and occasional “aww moments” that inform and entertain you.
“I love social media, and like the rest of the world, I am glued to my phone,” she said. “What attracted me to the job with California Casualty is the writing/blogging involved.”
Working out of our Leawood, Kansas office, Chloe is a Kansas girl who loves the Kansas City Chiefs. She and her boyfriend, Trevor, also love to travel, go to concerts, and hang out with their dog, Maverick, a 1-year-old border collie mix.
Originally from Cherokee, a small town in southeast Kansas that she describes as “a place with no stoplights, and a 30-minute drive to find a Walmart,” Chloe graduated from Pittsburg State University with a B.A. in Communication/Public Relations and a minor in Marketing. “Through college, I wrote for a blog and I loved it. I remember when my second post got published and there were 20,000 shares – I FREAKED OUT!”
Her goal at California Casualty is to learn more about you and create posts that ignite your interest.
“Let’s face it, insurance can be confusing,” says Chloe. “I try to find facts and details that people may not know about their coverage – like how renters insurance can cost less than college textbooks or how you get free ID theft protection with your policy – anything to make the posts a little more interesting and entice readers to go to our blog to learn more.”
“However, I strongly believe that our insureds don’t want to just see just insurance facts on their feeds. While keeping insurance posts in the mix is important, I like to go with a ‘we get it’ strategy – highlighting that California Casualty understands that teachers work 10-plus hours a day and some days just want a funny classroom meme to make them smile; or that the media sometimes show first responders in a dark light, so here’s an officer breakdancing with a child or a firefighter bringing groceries to the elderly. When you understand the audience and what they want to see, you start seeing engagement go up.”
And, engagement on our various social media platforms is definitely up. Since Chloe took the reins, the numbers have shot up. “Our social engagement has more than doubled since Chloe came on board,” said California Casualty Social and Digital Marketing Manager, Demian Tallman.
Chloe finds it inspiring interacting with audiences across the platforms. “We are very active on all of our social media sites. We love to hear about the difference our policyholders are making in their departments, classrooms, and communities, and we would be happy to feature more of them.”
She also appreciates hearing from and interacting with many of you who have taken the opportunity, via the various social media platforms we offer, to say hi or share with others. One important follower gives Chloe a lot of feedback. It’s her mom, a dispatcher for a county sheriff’s department, who has taught Chloe firsthand about the stress and challenges of being called to work in the middle of the night because of violent storms or missing holidays because of work. “It taught me to have so much respect for dispatchers and their spouses.” Oh, and one of Chloe’s aunts is a high school science and astronomy teacher, who also gives her advice.
You will find many avenues to follow, learn about, and engage with California Casualty.
Chloe’s favorite is Facebook, where there are more than 120,000 followers, but she hopes that you will follow California Casualty on your favorite platform. “That way, they can keep up with news and helpful information pertaining to their professions, which are posted daily. Another cool thing we do on social media (and probably the favorite thing for our readers) is giveaways and contests.”
Here’s a list of where to find us:
LinkedIn: @California Casualty (there’s a space between the words)
Pinterest: California Casualty
Spotify: Cal Cas
Chloe highlighted a couple of her – and your – favorite posts. One was about a nine-year-old boy who started a GoFundMe and raised $80,000 to purchase bulletproof vests for K9 dogs (“How could anyone not love that?”) that garnered hundreds of likes and shares and reached over 10,000 people. Another is a new page of educator printables, downloadable posters, and interactive activities that are free to use (https://mycalcas.com/printables-for-teachers/).
Chloe added this invitation: “Follow us and enjoy the fun.”
TAKEAWAY: Connect and share with Chloe and California Casualty at our blog, www.mycalcas.com, and scroll down on that page to find the various other social media available.
This Behind the Scenes has a different angle than in previous issues. Instead of highlighting what we do, we want to take a moment to show you an inspiring project that highlights what you do.
California Casualty has worked with first responder groups for decades. As your insurance provider, we know you as fathers, mothers, sisters and brothers – real people who dedicate themselves to making a difference for the world we live in.
To invite others to share our admiration for all that you do, we recently launched a video series that captures a behind-the-scenes look at those in uniform. Filmed by Wide Awake Films, the uplifting videos feature heartwarming interactions between first responders and children in their community.
In A Day With Law Enforcement, two kids, Jayden and Giselle, got the chance of a lifetime – spending a day meeting and riding with police officers. The videos highlight the interactions that broke down preconceived notions, and allowed the children to view police officers as real people.
“They were really nice…when you actually get to meet a cop – actually meet them – like others say, ‘you never judge a book by its cover,’” said Jayden.
“They’re just trying to do their job and they are putting their life on the line,” added Giselle.
In the other series, A Day With Firefighters, viewers are treated to 8-year-old Journey’s incredible day riding in a fire truck, meeting firefighters – from recruits to the fire chief – and showing his stop-drop-and-roll move.
“I think if I got to do what he did today when I was eight years old, it would have opened my eyes,” said one firefighter. “The community is only as good as the people who protect and service it…we all have a part in making our community a good place to live. It was a rewarding day for the both of us.”
“They have to be very brave because they are close to the fire and stuff,” said Journey. “Today was a very good day,” he added.
“We’ve worked with first responders for 50 years and are proud to give a glimpse of the people making a real difference for our communities,” said California Casualty Social Media Manager, Demian Tallman.
So far, there have been almost 367,000 views of the videos. You can see for yourself how Jayden and Giselle felt after their day-in-the-life at https://mycalcas.com/leoheroesvideo/.
You can also watch Journey’s great day with his firefighter friends at https://mycalcas.com/2019/04/ffheroes/.
We invite you to see our extensive video library, which offers insurance resources and highlights the professions we serve, at https://www.youtube.com/user/CalCasInsurance/videos.
Chief Executive Officer
Spring is when we at California Casualty take a moment to reflect on the previous year and look forward to new ways of serving you.
We’ve just held 2019 kickoff gatherings in our Claims, Customer Service, Partner Relations, Sales and Underwriting departments. Teams came together to share experiences, discuss areas of improvement, and detail new initiatives, with the common goal of providing the protection and service that you deserve.
Exceptional customer experience is our priority. From implementing updated software, streamlined processes, and lessons learned, we are well-equipped for this year and the future.
Staying true to our 105-year history of personalized care, California Casualty is finding innovative ways to continue to follow our founding principles of putting the customer first, and delivering on our obligations with high ethics and business integrity.
In his 2019 message to the company, fourth-generation CEO, Beau Brown, highlighted how proud he felt watching employees come together for policyholders following the various disasters of 2018: Hurricanes Florence and Michael, damaging Rocky Mountain hailstorms, and deadly fires in California.
Beau recognized the concerted effort by everyone at California Casualty, saying, “While many of our employees did not directly talk to customers in the aftermath of these disasters, you all did your part to support what was a company-wide team effort to fulfill our promises. I am very proud of everyone who gave so much to serve the people we insure. Thank you.”
While other companies are focusing more on profits, we remain steadfast in our focus on you. As the year progresses, we’ll share more details surrounding the initiatives that will directly impact you as we improve our way of doing business. These will include easier-to-read policy documents, less paperwork, and quicker conversations as our systems improve. It’s how we plan to maintain some of the best Customer Service and Claims satisfaction ratings in the industry – which were 98 percent and 96 percent, respectively, for 2018.
Read more about California Casualty, our people and our mission to help others in our Annual Report, found at https://www.calcas.com/Our-Company.
Like you, we worry that our young drivers are not 100 percent focused when behind the wheel. Even with all the information about how dangerous it can be, younger, inexperienced drivers are still the most likely group to be involved in a distracted driving crash.
In 2007, California Casualty joined educators and law enforcement to form a powerful nonprofit called Impact Teen Drivers (ITD) to address and stop the preventable losses from distracted driving.
California Casualty not only gives funding, but our employees actively work to bring ITD courses into their communities and share the life-saving message with young drivers and their passengers: Focus on the road ahead and get to where they are going safely.
In December, Impact Teen Drivers honored the champions who work with them to help spread this important message. Our Oregon Senior Field Marketing Manager, Sherry Hanacek, and Washington Field Marketing Manager, Michelle Hawkins, were recognized for their hands-on efforts.
Sherry has been tireless in bringing the important Impact Teen Drivers message to schools around Oregon and delivering presentations to the Nurse Practitioners of Oregon, the Oregon Nurses Association and the Portland Police Association. She also stepped in to facilitate the “What Do You Consider Lethal?” two-day program at a Portland-area school when nobody else could do the task. Sherry’s hard work promoting the Create Real Impact Contest has also led to several student and school winners from Oregon.
Sherry said, “I was humbled meeting the parents of affected families, who are so brave to publicly share one of the worst losses a parent can suffer – the death of their child from a preventable crash. They share their stories because they believe they can make a difference so other lives may be saved.”
She added, “I was also honored because we, as California Casualty Partner Relations team members, have the means to share these stories with nurses, educators, police, and firefighter customers every day.”
Michelle was cited for her efforts promoting the Impact Teen Drivers program to law enforcement, EMS/Trauma Care and two different fire departments in Washington. Her promotion of the Create Real Impact Contest resulted in Washington students receiving awards.
Michelle was also moved by the award. “It has inspired me to do more for Impact Teen Drivers,” she said. “After meeting several affected family members at this event, I vowed to them that I will continue to tell their child’s story to as many others as I can. I also want to thank our CEO, Beau Brown, for his continued support of this program – we are saving lives.”
California Casualty CEO, Beau Brown, presented the awards to Sherry and Michelle at the emotional Impact Teen Drivers Affected Family Member Appreciation Luncheon.
“It was a pleasure to be able to honor Michelle and Sherry with an Impact Teen Drivers Distinguished Service Award. They, along with a number of other Partner Relations representatives, are dedicated to trying to assist Impact Teen Drivers with its mission to prevent injuries and death due to reckless and distracted teen driving,” Beau said.
Kelly Browning, CEO of Impact Teen Drivers, is convinced Michelle, Sherry, and the partnership with California Casualty is saving young lives.
See the many ways that Impact Teen Drivers works to end distracted teen driving, and learn how you can bring the program to your school or community, at www.calcas.com/impact-teen-drivers1.