This First Responders Day, we’re honoring the heroes who show up when it matters most. Whether you’re saving lives, protecting others, or offering comfort in moments of crisis, your courage inspires us all. To say thank you, companies nationwide are offering exclusive discounts just for you — special savings on everything from apparel and electronics to travel and dining, as a small gesture of appreciation for the incredible work you do every day.
Auto & Home: Everyday Essentials
Keep your ride running and your home protected with deals made for those who keep us safe.
Boutique Rugs: Enjoy 40% off as you upgrade your home décor.
California Casualty: Everyday heroes deserve savings every day. First responders get special rates on home and auto insurance.
Carid: Get 10% off auto supplies with your first responder ID.
iRobot: Save up to 15% on robot vacuums (because you deserve a clean house without the effort).
Lowe’s: Join MyLowe’s Rewards for exclusive perks and free Silver Key status.
Peloton: Enjoy special pricing on bikes and accessories to power your next ride.
Clothing: Find Your Style
From work and weekend wear to workout gear, these brands have your back.
Dickies: Get 20% off durable workwear built for the toughest jobs.
Frank and Oak: Save 10% on your next sustainable style find.
Jockey: Take 10% off comfy essentials you’ll want to live in.
Lululemon: Enjoy 15% off active wear to move, stretch and relax in style.
NFLShop.com: Cheer on your team with pride with 10% off your favorite gear.
Under Armour: Get 20% off performance wear made for champions.
Food & Dining: Tasty Deals
You’ve earned a break – and a great meal.
BJ’s: Get a discounted $25 membership plus a $10 reward.
Blue Apron: Enjoy 25% off your first order, making home-cooked meals even easier.
Home Chef: Take half off your first box, 10% off future boxes, free shipping on the first — and yes, dessert for life. Now that’s a sweet deal!
Outback Steakhouse: Receive a 10% Heroes Discount with your first responder ID.
Sam’s Club: Save 60% on a new membership for first responders.
Gear & Accessories: Cool Finds
Upgrade your everyday with discounts on gear that goes the distance.
Citizen Watch: Save 15% discount on precision timepieces built to last.
Gerber Gear: Enjoy exclusive pricing through the Pro Program, designed for first responders.
Ray-Ban: Stock up on sunglasses with a 15% discount
Stanley: Take 30% off their famous tumblers, bottles, and other durable products.
Vera Bradley: Enjoy special discounts on stylish bags and accessories.
Yeti: Receive excusive savings on coolers and drinkware through the ID.me program.*
*Over 400 other brands (like Costco, Vera Bradley, AudioBooks.com, Sunglass Hut, Tervis, and Reebok) have discounts for military and first responders on ID.me and sign-up is free.
Health & Wellness: Hero-Sized Care
Stay sharp, see clearly, and feel your best on and off duty.
Govx: Enjoy discounts on fitness, health, and nutrition at 24 Hour Fitness, Better Help, Mayhem Athlete, and Talkspace.
LensDirect: Save 20% on contacts and 30% on eyewear.
Peleton: Receive up to $600 off of equipment to help you perform at your best.
Perricone MD: Enjoy discounts on skincare to keep your glow as strong as your grit.
Shoes & Sneakers: Step into Savings
Walk, run or respond – these deals keep you moving in comfort.
Adidas: This company offers a 30% discount to first responders.
Asics: Enjoy exclusive discounts for first responders
Merrell: Save 20% on durable footwear built for adventure.
New Balance: Receive 15% off all your online purchases.
Nike: Get 10% off sneakers, apparel, and accessories.
Reebok: Enjoy 30% off your entire purchase as a thank you for your service.
Tech Time: Smart Deals
From sound to screens, save on the tech that powers your downtime.
Bose: Enjoy discounts on headphones, speakers, and more.
FirstNet and AT&T: Get savings on phones, plans and wireless services.
HP: Save up to 40% on select tech products.
Samsung: Take up to 30% off devices and electronics for first responders.
T-Mobile: Receive special discounts on cell phone plans.
Verizon: Get discounted pricing on wireless plans and Fios home internet.
Travel & Entertainment: Adventure Awaits
Take time to recharge – you’ve earned it.
Heroes Vacation Club: This club provides travel savings for police officers, firefighters, and first responders.
Hertz: Save up to 25% off on car rentals and earn up to 2% cash back.
Hotels.com: Get 8% off bookings for first responders.
Six Flags: Enjoy discounted admission at all parks for verified heroes.
Do you have a favorite first responder discount that’s not mentioned here? Share it in the comments – we’d love to add it to the list!
From all of us at California Casualty, thank you for your service and all that you do every day.
This article is furnished by California Casualty, providing auto and home insurance to educators, law enforcement officers, firefighters, and nurses. Get a quote at 1.866.704.8614 or www.calcas.com.
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