Who would have thought that an insurance company would focus on a strong social media presence? We did. After all, it’s a great way to connect with you.
Meet Chloe, our social media scientist.
On a daily basis, Chloe is the online heart of our organization; creating and sharing content, resources, and occasional “aww moments” that inform and entertain you.
“I love social media, and like the rest of the world, I am glued to my phone,” she said. “What attracted me to the job with California Casualty is the writing/blogging involved.”
Working out of our Leawood, Kansas office, Chloe is a Kansas girl who loves the Kansas City Chiefs. She and her boyfriend, Trevor, also love to travel, go to concerts, and hang out with their dog, Maverick, a 1-year-old border collie mix.
Originally from Cherokee, a small town in southeast Kansas that she describes as “a place with no stoplights, and a 30-minute drive to find a Walmart,” Chloe graduated from Pittsburg State University with a B.A. in Communication/Public Relations and a minor in Marketing. “Through college, I wrote for a blog and I loved it. I remember when my second post got published and there were 20,000 shares – I FREAKED OUT!”
Her goal at California Casualty is to learn more about you and create posts that ignite your interest.
“Let’s face it, insurance can be confusing,” says Chloe. “I try to find facts and details that people may not know about their coverage – like how renters insurance can cost less than college textbooks or how you get free ID theft protection with your policy – anything to make the posts a little more interesting and entice readers to go to our blog to learn more.”
“However, I strongly believe that our insureds don’t want to just see just insurance facts on their feeds. While keeping insurance posts in the mix is important, I like to go with a ‘we get it’ strategy – highlighting that California Casualty understands that teachers work 10-plus hours a day and some days just want a funny classroom meme to make them smile; or that the media sometimes show first responders in a dark light, so here’s an officer breakdancing with a child or a firefighter bringing groceries to the elderly. When you understand the audience and what they want to see, you start seeing engagement go up.”
And, engagement on our various social media platforms is definitely up. Since Chloe took the reins, the numbers have shot up. “Our social engagement has more than doubled since Chloe came on board,” said California Casualty Social and Digital Marketing Manager, Demian Tallman.
Chloe finds it inspiring interacting with audiences across the platforms. “We are very active on all of our social media sites. We love to hear about the difference our policyholders are making in their departments, classrooms, and communities, and we would be happy to feature more of them.”
She also appreciates hearing from and interacting with many of you who have taken the opportunity, via the various social media platforms we offer, to say hi or share with others. One important follower gives Chloe a lot of feedback. It’s her mom, a dispatcher for a county sheriff’s department, who has taught Chloe firsthand about the stress and challenges of being called to work in the middle of the night because of violent storms or missing holidays because of work. “It taught me to have so much respect for dispatchers and their spouses.” Oh, and one of Chloe’s aunts is a high school science and astronomy teacher, who also gives her advice.
You will find many avenues to follow, learn about, and engage with California Casualty.
Chloe’s favorite is Facebook, where there are more than 120,000 followers, but she hopes that you will follow California Casualty on your favorite platform. “That way, they can keep up with news and helpful information pertaining to their professions, which are posted daily. Another cool thing we do on social media (and probably the favorite thing for our readers) is giveaways and contests.”
Here’s a list of where to find us:
LinkedIn: @California Casualty (there’s a space between the words)
Pinterest: California Casualty
Spotify: Cal Cas
Chloe highlighted a couple of her – and your – favorite posts. One was about a nine-year-old boy who started a GoFundMe and raised $80,000 to purchase bulletproof vests for K9 dogs (“How could anyone not love that?”) that garnered hundreds of likes and shares and reached over 10,000 people. Another is a new page of educator printables, downloadable posters, and interactive activities that are free to use (https://mycalcas.com/printables-for-teachers/).
Chloe added this invitation: “Follow us and enjoy the fun.”
TAKEAWAY: Connect and share with Chloe and California Casualty at our blog, www.mycalcas.com, and scroll down on that page to find the various other social media available.