We have amazing employees at California Casualty. The Employee Spotlight is a new series aiming to highlight those talented individuals that make up our successful company culture and community. From human resource recruiters and learning and development trainers to claims adjusters, marketers, customer support specialists, partner relations, sales representatives, and beyond; each week, we’ll highlight a new team member, so you can get to know us better and see how our employees make us who we are as a company.
This edition of the Employee Spotlight will feature our Social Media Marketing Coordinator, Chloe Biancarelli
Chloe has almost been with us for a year and a half and is based in our Kansas office.
Let’s get to know Chloe!
What made you want to work in Social Media at California Casualty?
Well, when I first started at California Casualty I had taken a job as an Administrative Assistant for our Service Department.
I had big plans to work a more low-key job while I got my Masters in Marketing, and then I discovered that there was a Marketing position open here, and I had some experience, so I interviewed for it and the rest is history. Now, I’ve fallen in love with my job and I cannot imagine myself anywhere else.
What is your favorite part about your job?
There are so many things that I love about my job. Our audience, the creative freedom, my work family, all of it!
There is no better feeling than giving back to the heroes in our community, my mom is a dispatcher, so I grew up always being around first responders and going to the sheriff’s office (I still do). AND my aunt and my brother’s girlfriend are also both Teachers. Any profession that puts someone else before themselves, will always have my gratitude and respect. I feel so good knowing that we are putting these heroes, and their needs, first here at CalCas – as they do for others.
Another reason I love my job is the complexity I have as a marketer. Social Media Marketing is often confused with just posting on Facebook and Instagram, but it’s SO much more. Aside from normal social duties, we run mini-campaigns, research and write blogs, communicate with our insured, partner with groups and individuals, strategize creative brand initiatives, sponsor events, design graphics, do video and editing, run our HR Linkedin account, and so much more. Every day is different, and because social is ever-changing, our calendar could literally change at the flip of a switch and you just have to roll with the punches. I love it!
And lastly my work family. We have our own little group of “creative weirdos” in the marketing department here at California Casualty. They make, even the most stressful day, enjoyable. AND we all are absolutely obsessed with our dogs – dog people are the best kind of people.
What have you learned in your position at California Casualty?
When you work in marketing, you know that strategies that you use for one audience or situation, may not work for another. As you get to know your audience and find your voice, you really learn what works and what doesn’t. I have learned SO much from our audience and from my manager – I continue to learn, in my position, every single day.
What are your favorite activities to do outside of the office?
I love spending time with my friends and family and snuggling with my fur-baby Maverick, my 2 and a half-year-old border collie mix.
A few of my other hobbies include shopping, going to thrift stores, watching Netflix, being outdoors, listening to music/podcasts, going to concerts, reading, traveling, going to the gym, and eating french fries and nachos (its called balance).
Anything else you would like the audience to know about you?
I’m from Southeast Kansas, and I went to college at Pittsburg State University (Gooooo Rillas!).
I’m engaged and getting married in November! My fiance surprised me by proposing in Seattle last fall in front of the Space Needle AND hired a photographer to capture the whole thing.
I LOVE Christmas and I’ve been to Rockefeller Center at Christmas time – it was amazing.
I can make a dolphin mating call noise…
I love listening to alternative, pop-punk, and rock. (I even got my nose pierced when I was 18 because my favorite bassist had his pierced) I’ve probably seen over 200 bands live, so far.
I will dance terribly to any song that is playing 100% of the time.
If you want to learn more about Chloe or are interested in a career at California Casualty, connect with her on LinkedIn! Or visit our careers page at https://www.calcas.com/careers