You’re driving along, paying attention to the traffic around you when suddenly a sight catches your eyes. Could that be what it seems to be? You look again and yes, it’s an electric road sign with a catchy or humorous message.

April is National Distracted Driving Awareness Month. In 2014, more than 3,100 people died and 431,000 were injured in motor vehicle crashes involving distracted drivers. Research finds drivers 15-19 years old were involved in the greatest number of distracted driving crashes, but more and more adults are also using technology behind the wheel.

While it’s a serious problem, some states are using funny or out-of-the-box messaging to discourage dangerous and distracted driving.

If you haven’t seen them, take a look below.

Iowa has been very active in alternative messages to help drivers pay attention:




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Arizona is also known for their pop-culture messaging to dissuade drivers from choosing the wrong path behind the wheel:


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The Massachusetts Department of Transportation has also used some eye-catching signs:

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Even Utah is resorting to some off-the-wall signs, inviting the public to submit messages for their “Message Monday” program, which has produced:

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While there is some debate on how well the funny signs work, they are making safe driving a much talked about issue, often shared on social media.

Distracted driving is a real and deadly problem. Reading an average text takes your eyes off the road for 5 seconds. If you are driving 55 miles per hour, that’s like traveling the length of a football field blindfolded.

That’s why it’s imperative that drivers:

  • Not text while driving
  • Prevent passengers from loud or distracting behavior
  • Avoid using cell phones while driving
  • Don’t eat or drink behind the wheel
  • Be aware that navigation devices and other electronic devices can cause dangerous distractions to drivers
  • Wear seat belts, obey traffic laws and keep alert to traffic around them

California Casualty is committed to preventing distracted driving. We’re a founding member and continued partner of the Impact Teen Drivers program that provides proactive, peer-to-peer messaging and education about the dangers of distracted driving. Learn more about the effort at

California Casualty can also protect you from distracted drivers. Contact one of our advisors today to make sure your auto insurance is up-to-date at 1.800.800.9410 or visit

California Casualty

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